Your staff needs is scalp micropigmentation training

As a med spa, you spend every day helping your patients look their best from their faces to their feet. Does your treatment stop where the hairline starts, though? What can you do for a patient who's self-conscious about their scalp?

If you don't have a way to help patients with hair loss, you could add it to your menu sooner than you think. All your staff needs is scalp micropigmentation training.

Scalp micropigmentation, or SMP, is a tattoo-like procedure that recreates the appearance of hair follicles. It can make patients' thinning hair look thicker, conceal hair loss, hide scars in the scalp, and more.

If you want to give your med spa another tool for success, SMP is the way to go. It can bring a wide range of benefits to your practice.

1. Reach a Large Demographic

Hair loss is one of the most common cosmetic concerns in existence. In fact, by age 35, two-thirds of men have noticeable hair loss. By the age of 50, 85 person of men are affected.

The numbers aren't as high for women, but they're still higher than you might expect. By age 40, 40 percent of women have measurable hair loss.

What does this mean for your med spa? It means that the pool of potential clients for SMP is astonishingly large.

There are multiple ways SMP can help patients with thinning hair. Some opt for micropigmentation as a non-surgical way to restore their confidence.

For people who chose hair transplant surgery for their hair loss, you can still be of service. These surgeries often leave visible scars on the scalp. With SMP, you can conceal those scars by adding the pigmentation that the scar tissue lacks.

2. Get the Ball Rolling

As we mentioned above, SMP caters to a large demographic of men and women. This means you could make great money from that service, but the income doesn't stop there.

When a patient comes through your doors for your scalp micropigmentation, you have an opportunity to build a relationship. You earn their trust and over the course of their treatments, you can fill them in on your other treatments too.

As a result, those SMP patients start buying other services from you too. By offering that one service that enticed them to walk through the door, you've gained a loyal customer for years to come.

3. Expand Your Patients' Footprints

Scalp micropigmentation can be an excellent way to get new patients through your doors, but it works the opposite way too. It can also allow you to sell yet another service to your current patients.

Chances are that you have plenty of existing patients who have hair loss they'd like to conceal. These patients already trust you and your expertise, so they're likely to be easy sales.

As a result, you bring in more revenue even before you shell out for advertising to bring in new patients.

4. Jump Into a Growing Field

Did you know scalp micropigmentation is a rather new procedure? The first reported use was in 2001, but it was very experimental. Some sources indicate that SMP wasn't offered commercially until 2009.

As the word is spreading about the treatment, more and more patients are hopping on board. These may be people who have spent years hoping for an alternative to transplant surgery or struggling to keep scars under wraps.

Now is the time to get involved in the increasingly popular procedure. By the time your competitors catch on and start training their staff, you'll already be in business, building your reputation as an SMP expert.

5. Offer Unique Packages

Treatment packages can be fantastic ways for med spas to stand out and to introduce patients to new procedures. Scalp micropigmentation is a fantastic gateway to offer a variety of great packages.

While hair loss can happen to anyone, it tends to occur around the same time that other signs of aging appear. As a result, you can create packages that provide SMP along with treatments for facial aging.

For patients who have been considering doing something about their thinning hair, this can be the last incentive they need. Savings packages also give you a new way to market the treatment and introduce the concept to your patients.

6. Expand Into Other Types of Micropigmentation

Scalp micropigmentation is a treatment that appeals to a large group of patients. However, it isn't the only type of micropigmentation you can provide.

Most people have some type of scar on our bodies, in these scars can be the source of self-consciousness. Scars are so noticeable, even when they're flat because the scar tissue is missing the pigmentation, pores, and follicles of "normal" skin.

With micropigmentation, you can camouflage scars and hypopigmentation anywhere on the body. If you provide other scar reduction treatments like microneedling, you can pull it all together into a scar treatment package.

Another unique use for micropigmentation is to help people who have had breast cancer. Depending on the techniques used, mastectomies and lumpectomies may leave a patient missing part or all of their nipple. While breast reconstruction can recreate the shape of a nipple to some degree, it can't replace the color.

With micropigmentation, you can mimic the look of a natural nipple so patients can look and feel closer to their pre-cancer self.

7. Warm Up Your Image

In today's competitive world, image is everything. Patients want to patronize businesses that they feel are contributing positivity to the world.

Unfortunately for med spas, there are some people who see the cosmetic industry as cold and shallow. They assume that the goal is to play into our society's unreasonable beauty standards.

Scalp micropigmentation, on the other hand, isn't meant to make a 60-year-old look like a 20-year-old. The goal is to address a clear and specific issue that helps the patient restore their confidence.

This is a much more relatable case for some people. As a result, some of those who typically scoff at med spas may take you more seriously and look at you as a more welcome part of the community.

8. Pave the Way for Similar Procedures

The scalp isn't the only place that patients often want more hair. Take a look at the eyebrows tool

In the 1990s and early 2000s, there was a huge trend toward thin eyebrows. Since the 2010s, however, thicker and wider brows have become more desirable.

This is a problem for those who overplucked or overwaxed their brows in decades past. Some people simply weren't born with thick eyebrows in the first place.

This is why eyebrow microblading has become so popular. Patients all over the world are using microblading to get natural-looking full brows, and the med spas who offer it are raking in the revenue.

Of course, patients need to be able to trust you before they pay for a service like microblading, with its prominent results. Scalp micropigmentation can be a starting point before you add microblading and other similar treatments.

The same goes for non-surgical hair restoration treatments. Procedures like microneedling and red light therapy have great potential to treat hair loss. If you already offer scalp micropigmentation, patients are more likely to trust you with these other procedures because they see you as a hair loss professional.

9. Build a New Referral Network

For med spas, a strong network of service providers in your area can be a powerful source of revenue. For instance, dermatologists, makeup artists, and other beauty professionals can refer patients to you for treatments they don't offer.

Scalp micropigmentation opens the door to a whole new network for you. You now have a way into the hair care industry.

You can network with hair transplant surgeons whose patients want to minimize their surgical scars. They could also refer patients who aren't ready for surgery but want a non-surgical alternative.

Hairstylists can be exceptional referral sources too. When they have clients who want options for their thinning hair, they can refer them to your SMP specialist.

10. Stand Apart from Your Competition

As we mentioned above, scalp micropigmentation is a new treatment in the scope of the aesthetic industry. Translation: few if any of your competitors are offering this service.

As the med spa industry grows, the competition is becoming more and more intense. It's easy to get lost in the shuffle when your city has a med spa on every corner.

Adding scalp micropigmentation is an excellent way to stand out from the crowd. Patients with hair loss will flock to your med spa to take advantage of the new treatment. Once they're in the door, they develop trust for you and before you know it, you're their go-to med spa.

You may ask, what if micropigmentation continues to grow and my competitors start offering it too? Won't I lose my edge?

No, you won't. At that point, you can boast that you were one of the first in your area to offer the procedure, so you have far more experience than your competitors. Considering that the treatment produces permanent results, patients won't want to take a chance on a sub-par provider.

11. Produce Strong Visible Results

With all the competition among med spas, offering special procedures isn't the only way to stand out. Before and after pictures can make a world of difference as well.

The problem is that not all the treatments you offer will provide easily-photographed results. With laser hair removal and epilation, for example, patients need to shave before they come for their treatments. How do you get a "before" picture when the patient is shaved every time you see them?

Scalp micropigmentation, on the other hand, produces results that photograph very well. Depending on the size of the area, many patients also only need two treatments. That means you won't be waiting for months for an advertisable "after" picture.

12. Enjoy a High Potential for ROI

As you can see from all the benefits above, scalp micropigmentation has great potential for bringing in revenue. That isn't the only factor you need to consider, though. You need to know that the cost of adding the service is worth it.

For scalp micropigmentation, the financial hurdles are far lower than they are with many other treatments. You don't even need to hire new staff members.

All you need to do is send a current staff member to a three-day training course. Both the course and the equipment are surprisingly affordable. Part of this is because of the non-branded nature of the treatment.

For many new cosmetic procedures, the treatment and equipment are branded and patented by one company. The company markets its treatment well enough that patients ask for it by name. To offer that treatment, you need to pay an arm and a leg because that company knows they're your only option.

Considering that you can charge a premium for this in-demand procedure, you can earn a return on your affordable investment in no time.

Investing in Scalp Micropigmentation Training for Your Med Spa

As a med spa, you're in the business of giving your patients the confidence they crave. Skin treatments can go a long way toward that goal, but they won't cut it when patients are self-conscious about hair loss.

Scalp micropigmentation training allows your staff to fill a wider range of needs for your patients. You can offer them the natural-looking yet non-surgical care they want so they can get their confidence back in no time.

To learn more about our training sessions or to sign up for your staff, contact our scalp micropigmentation academy today.